Viqus Logo Viqus Logo
Home
Categories
Language Models Generative Imagery Hardware & Chips Business & Funding Ethics & Society Science & Robotics
Resources
AI Glossary Academy CLI Tool Labs
About Contact

Google Meet Adds AI-Powered Makeup Filter

Google Meet AI Virtual Makeup Video Conferencing Tech Innovation Google
October 14, 2025
Viqus Verdict Logo Viqus Verdict Logo 6
Subtle Shift, Smart Play
Media Hype 4/10
Real Impact 6/10

Article Summary

Google Meet has unveiled a new AI-powered makeup filter designed to enhance the user experience during video calls. The feature, accessible within the ‘Portrait touch-up’ section, provides 12 distinct makeup options, addressing a growing trend in virtual meeting tools. A key differentiator is the filter's ability to maintain consistency regardless of user movement, mimicking a natural appearance even when sipping coffee or shifting focus. Unlike earlier iterations, this new AI component is now enabled by default but can be manually toggled on or off. Google claims the system learns user preferences and applies them consistently across future meetings. This addition underscores Google’s ongoing efforts to modernize its collaboration tools and remain competitive in the increasingly sophisticated landscape of video conferencing. The release marks a significant step in integrating generative AI into everyday productivity applications.

Key Points

  • Google Meet is introducing an AI-powered makeup filter to enhance video call appearances.
  • The filter offers 12 customizable options and maintains a realistic look even during movement.
  • The feature’s intelligent learning capabilities will remember user preferences for consistent results.

Why It Matters

This news matters to professionals who regularly use video conferencing tools. The integration of AI-powered cosmetic enhancements reflects a broader trend of tools becoming more polished and user-friendly, reducing the friction of virtual meetings. More importantly, it highlights Google’s continued investment in generative AI and its attempts to integrate these technologies into everyday productivity applications, potentially influencing future development in collaboration software. This illustrates a shift from basic video conferencing to more sophisticated, personalized virtual experiences.

You might also be interested in