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Gilligan's AI Stance Sparks Debate in Hollywood

AI Apple Generative AI Film Entertainment Vince Gilligan Meta
November 08, 2025
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Humanity vs. Algorithm
Media Hype 8/10
Real Impact 7/10

Article Summary

Vince Gilligan, creator of the new Apple TV show ‘Pluribus,’ has become a vocal critic of artificial intelligence, specifically its use in content creation. The show’s credits include a prominent disclaimer stating, "This show was made by humans," alongside notes regarding animal safety. Gilligan amplified his stance in a recent Variety interview, labeling AI as "the world’s most expensive and energy-intensive plagiarism machine." He expressed a strong aversion to AI-generated content, comparing it to mindless repetition. Gilligan’s comments reflect a growing anxiety within the entertainment sector regarding the potential impact of generative AI on creativity and originality, and the value of human artistry.

Key Points

  • Vince Gilligan vehemently opposes the use of AI in filmmaking, considering it ‘the world’s most expensive and energy-intensive plagiarism machine.’
  • The ‘Pluribus’ show’s credits feature a ‘made by humans’ disclaimer, a deliberate statement against the increasing prevalence of AI-generated content.
  • Gilligan’s remarks highlight a wider industry concern regarding the potential displacement of human creativity by AI technologies.

Why It Matters

This news is significant for professionals in media, entertainment, and technology. Gilligan's perspective, backed by a prominent creator, raises fundamental questions about the future of storytelling and the role of human ingenuity in an age of rapidly advancing AI. It forces a discussion about intellectual property, artistic integrity, and the potential for technological disruption within a traditionally human-driven industry. This is relevant to anyone involved in content creation, from writers and directors to producers and distribution executives.

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