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Apple Tightens App Review Rules to Combat AI Data Sharing

Apple AI Data Privacy App Review Guidelines GDPR AI Apps Data Sharing
November 13, 2025
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Data Control
Media Hype 6/10
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Article Summary

Apple has introduced significant revisions to its App Review Guidelines, specifically targeting the increasing use of AI by developers. The updated rules now require apps to explicitly state where personal data will be shared with third-party AI providers and to obtain explicit user consent before doing so. This change is driven by Apple’s upcoming AI-powered Siri update, slated for release in 2026, which will allow users to take actions across apps using voice commands. This update also directly responds to growing concerns about data privacy, aligning with regulations like GDPR and the California Consumer Privacy Act. The move underscores Apple’s commitment to data protection and attempts to proactively manage the potential risks associated with AI-driven applications. Existing guidelines already addressed data sharing, but the new emphasis on ‘AI’ specifically highlights the growing role of these technologies in mobile apps. The update is part of a broader set of changes, including support for Apple’s new Mini Apps Program and revisions to rules governing creator and loan apps, also adding crypto exchanges to the list of regulated services.

Key Points

  • Apple is updating App Review Guidelines to address the increasing use of AI by apps.
  • Apps must now explicitly disclose data sharing with third-party AI and obtain user permission.
  • This change is tied to Apple's upcoming AI-enhanced Siri and aligns with data privacy regulations.

Why It Matters

This news is significant for developers and users alike. It reflects a broader industry trend of increased scrutiny around data privacy, particularly as AI technologies become more prevalent. Apple's proactive approach signals a desire to shape the development and deployment of AI in mobile apps, ensuring user control and compliance with evolving regulations. For professionals in the tech industry, it's a crucial development to monitor as it impacts app development strategies and the potential future of AI integration within iOS.

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