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NYC Subway Ad Sparks Outrage: 'Friend' AI Pendant Protest

AI Subway Ads Protest NYC Friend AI Chatbot Consumer Backlash
October 20, 2025
Viqus Verdict Logo Viqus Verdict Logo 8
Skepticism Rising
Media Hype 7/10
Real Impact 8/10

Article Summary

The ‘Friend’ AI pendant, designed to mimic a friendly companion through conversation and observation, sparked a surprising wave of public backlash in New York City. The company’s $1 million subway ad campaign, launched last month, quickly drew criticism, with many New Yorkers finding the persistent presence of the device unsettling. This led to an impromptu protest event where individuals tore apart cutouts of the pendant and voiced their dissatisfaction with AI as a replacement for genuine human connection. The event, orchestrated largely through social media, saw participants writing slogans like ‘Fuck AI’ and ‘Get that shit out of here’ on the device’s banner. Friend’s founder, Avi Schiffmann, seemingly embraced the controversy, posting images of the event and claiming it was a ‘productive conversation.’ The incident highlights growing concerns about the potential for intrusive technology and the desire for authentic social interactions. It also exposes the challenges in effectively communicating the value proposition of AI-driven products in a skeptical public.

Key Points

  • The ‘Friend’ AI pendant’s subway ad campaign triggered a public protest in New York City.
  • New Yorkers expressed discomfort and skepticism towards the device and AI’s role as a ‘replacement for a friend.’
  • The incident underscores broader concerns about intrusive technology and the value of human connection.

Why It Matters

This news is significant because it represents a tangible reaction from the public to emerging AI technology. It reveals a deeper societal unease about the increasing pervasiveness of AI and the potential for it to supplant human relationships. The event’s organic nature – fueled by social media and driven by individual concerns – speaks to a broader trend of skepticism towards technological advancements, particularly those that promise to simplify or automate human interaction. For professionals in AI, this serves as a crucial reminder that public perception is paramount and that technological innovation must be accompanied by thoughtful consideration of its social and ethical implications.

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