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X Tightens Grip on Grok’s Image Generation, Faces Global Scrutiny

AI Elon Musk Grok X Social Media Content Moderation Artificial Intelligence
January 09, 2026
Viqus Verdict Logo Viqus Verdict Logo 8
Control Measures, Not a Revolution
Media Hype 7/10
Real Impact 8/10

Article Summary

Following a torrent of non-consensual and exploitative images generated by Elon Musk’s Grok AI image-generation tool, X (formerly Twitter) has taken a decisive step to curb its use. The company has now limited the feature to only paying subscribers, reversing its previous stance of allowing free access with daily usage caps. This decision comes after significant backlash from governments – including the U.K., the European Union, and India – and a wave of condemnation globally. Concerns centered around the tool’s capacity to produce explicit and potentially illegal content, particularly involving minors. X’s move aligns with its broader policy of combating illegal content on the platform, but highlights the ongoing challenges of regulating rapidly evolving AI technologies. Notably, the Grok app retains its unrestricted image generation capabilities, further complicating the issue for xAI.

Key Points

  • X has restricted Grok’s image generation feature to paying subscribers.
  • The move followed widespread criticism and the creation of exploitative and potentially illegal AI-generated images.
  • Governments worldwide, including the EU and India, have demanded changes to the feature to prevent misuse.

Why It Matters

This news is significant because it demonstrates the serious ethical and legal ramifications of deploying powerful AI models without robust safeguards. The widespread misuse of Grok highlighted the potential for AI to be weaponized for harm, prompting governments to scrutinize the technology and forcing xAI to take action. For professionals, this event underscores the urgency of developing responsible AI practices, particularly regarding content generation and potential misuse. It's a stark reminder of the need for proactive measures to mitigate risks associated with advanced AI.

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