Viqus Logo Viqus Logo
Home
Categories
Language Models Generative Imagery Hardware & Chips Business & Funding Ethics & Society Science & Robotics
Resources
AI Glossary Academy CLI Tool Labs
About Contact

WordPress Adds Built-In AI Assistant for Site Management

WordPress AI Assistant Automattic Google Gemini Website Builder Content Management Tech News
February 17, 2026
Source: TechCrunch AI
Viqus Verdict Logo Viqus Verdict Logo 8
Simplified Design
Media Hype 7/10
Real Impact 8/10

Article Summary

WordPress.com has unveiled a new AI assistant designed to streamline website management for its users. The tool, accessible directly within the WordPress editor, enables site owners to make adjustments to their sites using simple, conversational commands. Users can dictate changes to layout, style, and content, such as requesting a ‘more modern’ design or adjusting color palettes, without needing advanced technical knowledge. The assistant also handles content updates like rewriting bios and translating sections, mirroring functionalities found in WordPress 6.9’s collaborative editor. Notably, the AI leverages Google Gemini’s Nano Banana AI models to generate images and edit existing visuals based on user specifications. This built-in functionality reduces reliance on external tools and simplifies the website customization process for a broad range of users. This expansion of the WordPress ecosystem is a significant step in the ongoing integration of AI into popular web platforms.

Key Points

  • WordPress.com is launching a built-in AI assistant to modify website layouts and styles through natural language.
  • The AI assistant utilizes Google Gemini's Nano Banana models for both image generation and content editing tasks.
  • The tool is an opt-in feature accessible directly within the WordPress editor, simplifying site management for users.

Why It Matters

This integration represents a key step toward democratizing website design and management. Previously, significant website alterations required technical expertise or reliance on third-party tools. WordPress’s addition of a built-in AI assistant lowers the barrier to entry, potentially empowering a wider range of users – including small businesses and individual creators – to maintain and evolve their online presence. For professionals involved in digital marketing, web development, or content creation, this signifies a shift in how websites are managed and optimized.

You might also be interested in