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Vibe Coding: AI's Quiet Takeover of San Francisco Startups

AI Notion Code Vibe Coding Startup Engineering Productivity
August 21, 2025
Source: Wired AI
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Automation's Echoes
Media Hype 7/10
Real Impact 8/10

Article Summary

Notion, a 1,000-person venture-backed startup, is embracing ‘vibe coding’ – the use of AI assistants like Cursor and Codegen – to streamline its development process. Engineers are leveraging AI to tackle mundane tasks, from fixing static images within their Notion app to generating entirely new features. This approach relies on human engineers crafting prompts for the AI, which then executes code based on the instructions. However, the reliance on these tools also reveals a surprising level of frustration – engineers struggle with scaling SVG files, creating a ‘to do reorder pet food’ list, and managing endless duplicates. The overall experience echoes a race against time, where a project that should take months is completed in days, but the potential for error and the reliance on a continually available, albeit imperfect, AI companion. Despite the rapid pace and the seeming convenience, the entire process highlights the limitations of current AI technology and the ongoing need for human oversight and critical thinking. The model appears to be the future, but perhaps not as seamlessly as it appears at first glance.

Key Points

  • AI is being used extensively at Notion for tasks ranging from bug fixes to feature development, blurring the lines between human and machine labor.
  • Engineers are reliant on AI tools like Cursor and Codegen, requiring them to craft prompts and debug the AI’s output – creating a cyclical process of dependence.
  • The experience reveals a frustration with current AI capabilities, particularly in scaling complex design elements and managing the nuances of user requests, suggesting that even seemingly simple tasks can be surprisingly challenging for AI.

Why It Matters

This news is significant because it provides a real-world glimpse into the increasing integration of generative AI into the software development landscape. It's not just theoretical; it’s happening now at a major startup, revealing both the potential benefits – accelerated development, reduced manual effort – and the significant challenges. For professionals – particularly those in tech, product management, and business strategy – it's a warning sign about the potential disruption of the workforce. This story illustrates how quickly AI is becoming a crucial component of the developer workflow and raises crucial questions about the evolving role of human expertise and the ethical implications of relying on automated systems.

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