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Threads Rolls Out 'Dear Algo' – Personalized Feeds Through Public Posts

AI Social Media Meta Threads Algorithms Personalization Social Networking
February 11, 2026
Viqus Verdict Logo Viqus Verdict Logo 8
Community-Driven Customization
Media Hype 7/10
Real Impact 8/10

Article Summary

Meta’s Threads is taking a bold step towards hyper-personalization with the introduction of ‘Dear Algo.’ This novel feature allows users to directly influence the content they see in their feed by submitting public requests. Users simply type ‘Dear algo, show me more posts about [topic]’ to adjust their preferences. Unlike traditional ‘Not Interested’ buttons, this method requires public posting, creating a community-driven approach to personalization. Meta highlights that this feature aims to create a ‘real-time’ experience, mirroring Threads’ stated goal. However, the public nature of the requests raises concerns about visibility and potential manipulation. Despite this, the launch coincides with Threads surpassing X in daily mobile usage, according to recent reports. This move positions Threads as a more dynamic and responsive social platform, particularly relevant in the current landscape of evolving AI-driven content recommendations.

Key Points

  • Threads has introduced ‘Dear Algo,’ enabling users to directly request content adjustments through public posts.
  • The feature utilizes a public posting system, creating a community-driven approach to feed personalization – distinct from traditional ‘Not Interested’ options.
  • This launch coincides with Threads’ increasing mobile user base, surpassing X in daily usage, signaling a shift towards a more dynamic social experience.

Why It Matters

The 'Dear Algo' feature is significant for several reasons. Firstly, it represents a fundamental shift in how users interact with social media algorithms. Traditionally, personalization has been a behind-the-scenes process. Here, users are actively involved, shaping their own experiences in real-time. Secondly, the timing – coinciding with Threads' growing mobile dominance – demonstrates the platform's strategic positioning against competitors like X and Bluesky. This moves beyond simple preference settings and taps into the broader trend of AI-driven personalization, raising questions about the future of social media engagement and the potential for manipulation.

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