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Apple's Siri Overhaul: Google Gemini Powers Temporary Shift

Apple Google Gemini AI Siri Technology Artificial Intelligence
November 05, 2025
Viqus Verdict Logo Viqus Verdict Logo 8
Strategic Partnership – A Calculated Risk
Media Hype 6/10
Real Impact 8/10

Article Summary

Apple is reportedly finalizing a deal with Google to pay approximately $1 billion annually for a customized version of Google’s Gemini AI model. This move represents a strategic shift for Apple, which has historically prioritized its own AI development. The deal will power a complete overhaul of Siri, enabling new features and enhanced capabilities. The Gemini model, boasting 1.2 trillion parameters – substantially larger than Apple’s current 150 billion parameter AI – is intended as a temporary solution while Apple continues to develop its own advanced AI. This reliance on Google highlights the current state of AI development, where specialized models are often utilized for specific tasks. While the revamped Siri is anticipated to launch next spring, Apple’s plan is contingent on the progress of its own internal AI initiatives. The arrangement underscores the competitive landscape within the AI industry and the need for Apple to quickly integrate powerful AI capabilities into its core products.

Key Points

  • Apple is paying Google $1 billion annually for a custom Gemini AI model.
  • The move is intended to temporarily power a complete overhaul of Siri.
  • Google’s Gemini model has 1.2 trillion parameters, significantly exceeding Apple’s current AI model.

Why It Matters

This news is important for professionals in the tech industry due to the ongoing evolution of AI and the shifting partnerships shaping its development. Apple's decision to rely on Google’s Gemini demonstrates a pragmatic approach, acknowledging the current limitations of Apple's own AI development while also illustrating the significant investment required to achieve truly competitive capabilities. Furthermore, it’s a signal that the competitive landscape for AI models remains dynamic, with companies strategically leveraging external expertise to accelerate innovation.

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