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Reddit Negotiates New AI Data Deal with Google

AI Reddit Google Data Sharing Artificial Intelligence Tech Social Media
September 18, 2025
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Data Power Shift
Media Hype 7/10
Real Impact 8/10

Article Summary

Reddit is aggressively pursuing a renegotiation of its data-sharing agreement with Google, driven by the platform's recognition of its critical role in training large language models. Following a previous $60 million deal, executives are pushing for significantly expanded involvement within Google’s AI ecosystem, fueled by the platform’s vast user-generated content. The core demand centers around incentivizing users to contribute to Reddit’s forums, effectively creating more data for Google's AI models to learn from. Beyond increased volume, Reddit is advocating for a dynamic pricing model for licensing its data, reflecting the growing value of its content. This shift acknowledges the increasing reliance on Reddit as a top cited domain by AI tools like Perplexity and Google’s AI Overviews, highlighting its real-time, user-driven insights. The negotiation underscores a growing tension between content platforms and AI companies, reflecting the paradox of data-rich platforms struggling to maintain engagement in the face of increasingly sophisticated AI models. This isn’t just about financial terms; it’s about survival for a platform heavily reliant on user activity.

Key Points

  • Reddit is seeking a new data-sharing agreement with Google, aiming for increased revenue and influence within Google’s AI ecosystem.
  • The platform wants Google to incentivize users to contribute to Reddit’s forums, generating more data for AI training.
  • Reddit is proposing a dynamic pricing model for licensing its data, reflecting its increasing value to AI companies.

Why It Matters

This negotiation represents a significant shift in the relationship between content providers and AI companies. It highlights the growing recognition that user-generated content—particularly data sourced from active, engaged communities like Reddit—is crucial for training the next generation of AI models. The outcome will have far-reaching implications for the future of AI development, potentially influencing how data is sourced, governed, and valued within the industry. Furthermore, it underscores the precarious position many online communities face as their activity fuels the very technology threatening their existence.

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