PUBG Maker Krafton Bets Big on AI – $70M GPU Cluster Planned
Krafton
AI
Gaming
GPU
Artificial Intelligence
Tech
Investment
8
Strategic Shift
Media Hype
7/10
Real Impact
8/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
While the investment is significant, it’s a logical move for a major gaming firm, aligning with the growing demand for AI-driven solutions – the hype reflects the broader industry buzz around AI’s potential.
Article Summary
Krafton, the creator of PUBG: Battlegrounds and the social simulation game InZOI, is undergoing a significant strategic shift, adopting an "AI First" approach. This involves leveraging agentic AI to streamline internal workflows and implementing an AI-centered management system. A key component of this strategy is a planned investment of nearly $70 million in a high-performance GPU cluster. Krafton intends to use this infrastructure for AI workflow automation, research and development, and enhancing in-game AI services. Furthermore, the company is committing ₩30 billion annually to enable employees to integrate AI tools into their work, alongside restructuring HR and organizational operations. This investment suggests a broader trend in the gaming industry, with companies seeking to harness AI’s potential for greater efficiency and improved player experiences.Key Points
- Krafton is implementing an ‘AI First’ strategy to revolutionize its operations.
- The company is investing $70 million in a GPU cluster to support AI development and deployment.
- Krafton plans to use AI for workflow automation, R&D, and in-game AI services.