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Perplexity Launches Free Comet Browser with AI-Powered Assistant

AI browser Perplexity AI assistant startup technology artificial intelligence
October 02, 2025
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Intelligent Augmentation
Media Hype 7/10
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Article Summary

Perplexity AI is aggressively entering the browser market with the release of Comet, a new browser equipped with an AI-powered ‘background assistant.’ Initially available only to subscribers of the company’s $200-per-month Max plan, Comet is now accessible to all users. The browser’s standout feature is the ‘background assistant,’ designed to handle multiple tasks simultaneously while you browse. This assistant can summarize web content, answer questions, navigate pages, and even manage shopping tasks – all managed through a central dashboard. Perplexity is positioning itself as a competitor to established browsers like Google Chrome and newer AI-powered options. The free Comet experience is limited to the sidecar assistant, but paid subscribers unlock more advanced features and higher-performing AI models. The startup’s strategy is a multi-pronged approach, combining a free browser with tiered subscription options, mirroring the model of other successful AI companies. The success of Comet hinges on whether users find the assistant genuinely productive, a key factor determining long-term adoption.

Key Points

  • Perplexity AI has released its Comet browser to the public for free.
  • The browser features a ‘background assistant’ that handles multiple tasks, such as content summarization and web navigation.
  • Perplexity is competing directly with established browsers like Google Chrome and other AI-powered browser alternatives.

Why It Matters

This news matters because Perplexity’s entry into the browser market signals a broader trend of AI being integrated directly into everyday computing. The ability to have an AI assistant handle tasks while browsing could fundamentally change how users interact with the web. Furthermore, this move represents a significant challenge to dominant players like Google, and highlights the growing competition in the AI space. For professionals, this news demonstrates the rapid evolution of AI and its potential to augment productivity, demanding a proactive understanding of how these tools can impact workflow and information access.

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