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Perplexity Lands Getty Images Deal, Addressing Plagiarism Concerns

AI AI search Getty Images Copyright Plagiarism Perplexity Content Scraping
October 31, 2025
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Content Correction, Not Revolution
Media Hype 6/10
Real Impact 7/10

Article Summary

AI search startup Perplexity has announced a multi-year licensing agreement with Getty Images, representing a crucial pivot for the company following a series of accusations regarding content scraping and plagiarism. The deal allows Perplexity to integrate Getty Images into its AI-powered search and discovery tools, significantly mitigating previous legal concerns. The agreement comes after Perplexity faced criticism for allegedly pulling content from news organizations, including utilizing Getty photos without proper attribution. This partnership, confirmed by a source familiar with the deal, signals Perplexity’s dedication to establishing formal content partnerships and demonstrating a commitment to copyright compliance. A key component of the agreement involves providing attribution and links back to the original source whenever Getty Images appear in search results. While Perplexity doesn’t train its own foundational models, the deal emphasizes a shift toward responsible content integration. The move addresses previous concerns raised by Reddit, which had sued Perplexity for industrial-scale content scraping. This licensing agreement could set a precedent for other AI-powered search companies navigating complex copyright issues.

Key Points

  • Perplexity has secured a multi-year licensing agreement with Getty Images, allowing the display of Getty Images in its search tools.
  • This agreement directly addresses past accusations of content scraping and plagiarism that had plagued Perplexity's operations.
  • A key aspect of the deal is the inclusion of attribution and links to the original source, ensuring responsible content integration.

Why It Matters

This deal is strategically vital for Perplexity, not just for legal reasons but for establishing trust and credibility in a rapidly evolving AI landscape. As AI search engines increasingly rely on vast datasets of content, the issue of copyright and attribution becomes paramount. Perplexity’s ability to demonstrate responsible sourcing and legal compliance will greatly impact its future growth and acceptance within the industry, particularly as other startups and established tech giants grapple with similar concerns. It's a sign that the industry is taking seriously the implications of AI on intellectual property.

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