OpenAI Launches Deepfake Social App 'Sora'
AI
OpenAI
Sora
Deepfake
Social Media
Video Generation
Artificial Intelligence
8
Controlled Chaos
Media Hype
9/10
Real Impact
8/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
The combination of a social app and advanced deepfake technology creates significant hype, but OpenAI’s focus on user control suggests a calculated, phased rollout, mitigating some of the immediate potential for widespread disruption.
Article Summary
OpenAI is making waves with the launch of Sora, a social video app and a powerful AI video generator, both dubbed ‘Sora.’ Available initially as an invite-only iOS application, Sora mirrors aspects of TikTok but flips the traditional duet format. Instead of users stitching together videos, it prompts users to record short clips that can then be transformed into entirely new AI-generated deepfakes. This ‘ChatGPT moment for video generation’ is currently limited to 10-second videos and faces significant restrictions on generating content of public figures or explicit material. Users are ‘co-owners’ of the deepfakes they create, retaining the right to delete or revoke access. OpenAI is focused on responsible development, emphasizing consent and control for users. The app is currently limited to US and Canada users, with expansion planned for other countries.Key Points
- OpenAI launched Sora, a new social video app and AI video generator.
- Users can create AI-generated deepfakes of themselves and others with consent.
- OpenAI is emphasizing user control and consent within the platform's design.