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OpenAI Launches Affordable ChatGPT GO Subscription in India

OpenAI ChatGPT India AI Subscription Pricing TechCrunch Disrupt
August 19, 2025
Viqus Verdict Logo Viqus Verdict Logo 8
Localized Growth
Media Hype 7/10
Real Impact 8/10

Article Summary

OpenAI has responded to user demand and India’s burgeoning AI adoption with the introduction of ChatGPT GO, a new subscription plan specifically designed for the Indian market. Priced at ₹399 (approximately $4.60), the Go plan offers users a significantly enhanced experience over the free tier, boasting 10x higher message limits, 10x more image generations, 10x more file uploads, and 2x longer memory retention. This expansion addresses a key need for users who primarily utilize ChatGPT for chat, image generation, and file processing, and aligns with OpenAI’s move to offer localized currency pricing, which previously reduced the cost for Indian users. The launch follows data indicating India as the leading country in ChatGPT app downloads (over 29 million in 90 days) and substantial user growth. This strategic move underlines OpenAI’s commitment to expanding its market reach and capitalizing on India’s massive internet user base. The Go plan’s release coincides with TechCrunch Disrupt 2025, a major tech and VC event in San Francisco, emphasizing the growing importance of the Indian market within the global AI landscape.

Key Points

  • OpenAI launched ChatGPT GO, a new subscription plan priced at ₹399 ($4.60) for Indian users.
  • The Go plan offers significantly enhanced features over the free tier, including 10x higher message limits and 10x more image generations.
  • This launch aligns with OpenAI’s move to offer localized currency pricing and follows data indicating India’s dominance in ChatGPT app downloads.

Why It Matters

The introduction of ChatGPT GO is a significant strategic move for OpenAI, demonstrating a responsiveness to key markets and user needs. India represents a massive and rapidly growing market for AI applications, and this affordable subscription model is likely to drive significant adoption. By catering to the local market, OpenAI is positioning itself for sustained growth and bolstering its presence in the global AI landscape. This also highlights the increasing importance of India as a critical hub for innovation and technology adoption, and showcases the increasing influence of local pricing strategies in the global tech industry.

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