New York Mandates AI Avatar Disclosure in Advertising
AI Avatars
Advertising Law
New York Law
SAG-AFTRA
Right of Publicity
Generative AI
Consumer Protection
8
Setting the Standard
Media Hype
7/10
Real Impact
8/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
While the immediate impact might be limited, this legislation establishes a critical precedent. The long-term impact will be significant as other states and nations follow suit, ultimately shaping the future of AI content creation and consumption.
Article Summary
New York State has introduced groundbreaking legislation forcing advertisers to disclose the use of AI-generated people in commercial content. Signed into law by Governor Kathy Hochul, this bill (S.8420-A/A.8887-B) addresses the rapidly expanding use of synthetic avatars and ensures consumers aren't misled. The law demands a ‘conspicuous’ notice when a synthetic avatar is utilized, except in instances like expressive works (movies, TV, games) where consistency is maintained. Separately, a bill tackles the use of deceased individuals’ likenesses, aiming to update existing state right-of-publicity laws for the era of generative AI. This dual approach represents a significant step in regulating the burgeoning field of AI-generated content and safeguarding consumer rights. The potential impact extends beyond advertising, influencing industries like film and television, which are grappling with compensation and usage rights for actors and performers.Key Points
- New York is the first US state to enact a law requiring disclosure of AI-generated people in advertising.
- The law mandates a ‘conspicuous’ notice when a synthetic avatar is used in commercials.
- A separate bill addresses the use of deceased individuals’ likenesses for commercial purposes, updating existing state right-of-publicity laws.