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Lovable's Rapid Growth Sparks Questions About the 'Vibe Coding' Boom

AI Startup Coding Platform Vibe Coding Funding Growth Security Innovation
November 10, 2025
Viqus Verdict Logo Viqus Verdict Logo 8
Shifting Tides
Media Hype 7/10
Real Impact 8/10

Article Summary

Lovable, a Stockholm-based AI coding platform, is rapidly scaling, boasting 8 million users and an impressive 100,000 new products built each day. Founded almost a year ago, the company’s impressive growth—fueled by a $228 million funding round and a recent $200 million investment—has sparked debate about the “vibe coding” boom. Recent data suggests a decline in traffic to services like Lovable and Vercel’s v0, raising concerns about whether this trend is sustainable. Despite the deceleration in overall traffic, Lovable maintains strong user retention, with a 100% net dollar retention rate, and is expanding its team with security engineers. The company’s founder, Anton Osika, remains optimistic, viewing the market as large enough for multiple players and emphasizing a focus on empowering human creativity rather than competing directly with AI giants like OpenAI and Anthropic. Notably, Lovable’s trajectory has attracted significant investor attention, highlighting the potential of no-code development and AI-assisted coding. The company’s core mission – enabling anyone with good ideas to build businesses – aligns with a broader shift in the tech landscape.

Key Points

  • Lovable has reached 8 million users and 100,000 daily new products, demonstrating rapid growth.
  • Traffic to services like Lovable and Vercel’s v0 has declined, raising questions about the sustainability of the ‘vibe coding’ trend.
  • Despite declining traffic, Lovable maintains strong user retention and is expanding its team, particularly in security.

Why It Matters

This news is significant for anyone involved in the rapidly evolving world of AI and software development. Lovable's success demonstrates the potential of no-code platforms to democratize software creation and underscores the increasing role of AI in streamlining the development process. The declining traffic to related services suggests a potential correction in the hype cycle, while the company’s continued expansion and focus on security highlights the maturing of this nascent market. It's a crucial indicator for investors, developers, and anyone monitoring the broader trends in tech innovation, signaling that while no-code remains promising, understanding user retention and sustainable growth is paramount.

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