LinkedIn Unveils AI-Powered People Search
LinkedIn
AI
Search
Technology
People Search
Artificial Intelligence
Product Launch
8
Smarter Connections
Media Hype
7/10
Real Impact
8/10
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AI Analysis:
While the initial launch is focused on Premium users, the underlying technology’s application to wider networking scenarios has considerable potential, driving both user engagement and LinkedIn’s competitive advantage.
Article Summary
LinkedIn is expanding its AI capabilities with the launch of an AI-powered people search feature, designed to significantly enhance the platform's networking capabilities. Users can now bypass rigid keyword searches and instead articulate their needs using natural language descriptions. For example, a user seeking a marketing professional with experience in the entertainment industry can directly query for 'Northwestern alumni who work in entertainment marketing'. The AI will then analyze profiles and connections to surface the most relevant matches. This initiative builds upon LinkedIn’s previous AI-enhanced job search, showcasing a broader application of the technology. Senior director Rohan Rajiv emphasizes a connection-based ranking system. The feature is initially rolling out to Premium users in the US and is anticipated for broader availability soon. This advancement reflects a shift towards more intuitive and targeted networking.Key Points
- LinkedIn is launching an AI-powered people search feature based on descriptive queries rather than traditional search terms.
- The AI will prioritize results based on user connections and relevance to the search query.
- The initial rollout is targeted at LinkedIn Premium users in the United States, with a planned expansion to all users.