Brave Expands AI Search with 'Ask Brave' Feature
AI Search
Brave Browser
AI Chatbots
Deep Research
LLMs
Search Engines
Privacy
8
Competitive Edge
Media Hype
6/10
Real Impact
8/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
While Brave's expansion is generating some media buzz, the strategic implications for browser and search engine innovation are substantial, representing a credible challenge to the status quo.
Article Summary
Brave has unveiled ‘Ask Brave,’ a significant upgrade to its search suite, aiming to deliver richer, more interactive answers to user queries. Built upon a foundation of their existing AI Answers feature, Ask Brave utilizes a chat-based interface enhanced by Deep Research capabilities. Unlike the summarized responses of AI Answers, Ask Brave generates longer, more comprehensive answers, mirroring formats akin to ChatGPT or Perplexity AI. This new tool incorporates contextually relevant enrichments, including multimedia content such as videos, news articles, products, businesses, and shopping information, displayed at the optimal time and place. Brave emphasizes the use of its own API for search accuracy, combined with deep research for specific queries. The company’s chief of search, Josep M. Pujol, highlighted the synergy between search and large language models (LLMs), anticipating millions more daily AI-powered answers. This expansion represents a strategic move to compete with dominant players in the AI search landscape. Brave's commitment to privacy is further underscored by the company's encryption and deletion policies for user chats.Key Points
- Brave is introducing ‘Ask Brave,’ a new AI-powered search feature that provides detailed, conversational answers.
- The ‘Ask Brave’ tool uses a chat-based interface enhanced with Deep Research and incorporates multimedia content like videos and articles.
- Brave utilizes its own API for search accuracy alongside deep research for specific queries, aiming to offer a more comprehensive and relevant search experience.