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Em Dash Overload: AI’s Grammar Obsession and How to Fight Back

Artificial Intelligence AI Writing Communication Em Dashes Generative AI Content Creation
August 23, 2025
Viqus Verdict Logo Viqus Verdict Logo 8
Stylistic Safeguard
Media Hype 6/10
Real Impact 8/10

Article Summary

The article tackles a surprisingly specific and increasingly relevant issue: AI’s unsettling obsession with the em dash. While AI tools are undeniably valuable for polishing and refining written content, the piece argues that many currently rely on over-application of this punctuation mark, leading to text that feels strangely detached and excessively formal. The author uses a humorous, relatable analogy – comparing AI’s dash usage to a ‘Gen Z obsession with Y2K fashion’ – to illustrate this concern. It’s not just the dashes themselves, but the broader pattern of AI attempting to ‘fix’ a human’s voice with a level of polish that often feels artificial. The piece provides three key strategies for mitigating this issue: always write a first draft yourself, strip out any excessive AI suggestions (particularly the em dashes), and then add a personal touch—slang, quirks, and a genuine human voice. The article’s tone is conversational and actionable, offering practical tips for professionals who want to harness AI’s power without sacrificing their own communication style.

Key Points

  • Always write a first draft yourself to retain a unique voice and avoid overly polished prose.
  • Critically evaluate AI-generated suggestions, particularly the overuse of em dashes, and actively ‘strip them out’ to restore a natural tone.
  • Add a personal touch—slang, quirks, and a genuine human voice—to ensure your communication feels authentic and relatable.

Why It Matters

This article speaks to a crucial shift in the relationship between humans and AI in communication. As AI tools become more sophisticated, the risk of them imposing a homogenized, overly-polished style on our writing grows. This isn’t just about aesthetics; it’s about authenticity, connection, and effectively conveying your brand’s voice. Professionals – marketers, communicators, and anyone who relies on clear, engaging writing – need to be aware of this trend and develop strategies to safeguard their individual voices. Understanding how AI is influencing communication styles has significant implications for brand identity, audience engagement, and ultimately, the success of any message.

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