Deezer to Let Users Filter Out AI-Generated Music, Citing User Demand
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What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
The feature is a necessary industry housekeeping measure, but it does not alter the underlying technology or the rate of AI music generation.
Article Summary
Streaming platform Deezer is implementing a user-facing toggle that will allow subscribers to filter out all AI-generated music from their experience. The feature, anticipated before the end of the year, aims to help users focus solely on content created by human artists. Deezer CEO Alexis Lanternier stated that the surge of AI music was a catalyst for this development, noting that a previous survey indicated 45% of customers desired this filtering capability. The platform has seen a dramatic increase in AI uploads, which reportedly accounted for over 50% of daily uploads as recently as July. This move places Deezer in a category of streaming services taking action against synthetic audio content, following similar moves by competitors like Bandcamp and Tidal.
Key Points
- Deezer is developing a toggle feature to allow users to filter out all AI-generated music from their platform experience.
- The decision was driven by user demand, with a previous survey showing 45% of customers wanting this filtering option.
- This move aligns Deezer with industry trends, as competitors like Bandcamp and Tidal have already implemented policies regarding AI content.
Why It Matters
This is a notable, but not transformative, industry response. It signals that major streaming platforms are moving from passive tagging to active content curation regarding AI-generated audio. While it doesn't solve the underlying issue of AI music proliferation, it represents a tangible, user-controlled mechanism for content separation, which will likely become a standard expectation across the industry.