Copilot Lands on Samsung TVs, Ushering in a New Era of Smart Displays
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What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
While initial AI integrations can feel gimmicky, the practical utility of Copilot on Samsung TVs – specifically recommendations and summaries – is likely to drive sustained interest and adoption, justifying a high impact score.
Article Summary
Microsoft’s Copilot AI assistant has taken a significant step into the home entertainment space with its official integration into Samsung’s 2025 lineup of TVs and smart monitors. Starting with Micro RGB, Neo QLED, OLED, The Frame Pro, and The Frame models, as well as the M7, M8, and M9 smart monitors, Copilot offers a proactive, conversational experience. Users can request movie recommendations, receive spoiler-free episode summaries, and engage in general questions directly through the AI assistant. The ‘friendly, animated presence’ – resembling a colorfully animated chickpea – floats and bounces around the screen, mirroring its responses, adding a unique and engaging element. Crucially, the integration allows for a personalized experience through sign-in, enabling Copilot to reference previous conversations and preferences. This marks a pivotal moment in the development of AI-powered smart displays, hinting at a future where entertainment is seamlessly curated and guided by intelligent assistance.Key Points
- Copilot AI is now available on Samsung’s 2025 TVs and smart monitors.
- Users can receive movie recommendations and spoiler-free episode summaries through Copilot.
- The integration includes a personalized experience based on user preferences and past conversations.

