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Copilot Lands on Samsung TVs, Ushering in a New Era of Smart Displays

AI Microsoft Copilot Samsung TV Smart Monitors Artificial Intelligence Tech
August 27, 2025
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Seamless Integration
Media Hype 7/10
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Article Summary

Microsoft’s Copilot AI assistant has taken a significant step into the home entertainment space with its official integration into Samsung’s 2025 lineup of TVs and smart monitors. Starting with Micro RGB, Neo QLED, OLED, The Frame Pro, and The Frame models, as well as the M7, M8, and M9 smart monitors, Copilot offers a proactive, conversational experience. Users can request movie recommendations, receive spoiler-free episode summaries, and engage in general questions directly through the AI assistant. The ‘friendly, animated presence’ – resembling a colorfully animated chickpea – floats and bounces around the screen, mirroring its responses, adding a unique and engaging element. Crucially, the integration allows for a personalized experience through sign-in, enabling Copilot to reference previous conversations and preferences. This marks a pivotal moment in the development of AI-powered smart displays, hinting at a future where entertainment is seamlessly curated and guided by intelligent assistance.

Key Points

  • Copilot AI is now available on Samsung’s 2025 TVs and smart monitors.
  • Users can receive movie recommendations and spoiler-free episode summaries through Copilot.
  • The integration includes a personalized experience based on user preferences and past conversations.

Why It Matters

This news is significant because it represents a major expansion of Microsoft’s Copilot AI beyond PCs and into the home entertainment sector. It demonstrates a strategic move to embed AI into everyday devices and signifies a shift in how consumers might interact with their TVs. The visual element of the animated assistant is particularly noteworthy, showcasing the growing importance of engaging, intuitive AI interfaces. This move has considerable implications for the broader smart display market and the role of AI in shaping user experiences.

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