Business Insider Embraces AI-Assisted Story Drafting - A First?
AI
Business Insider
News Industry
Artificial Intelligence
Tech
Journalism
OpenAI
7
Strategic Experiment
Media Hype
6/10
Real Impact
7/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
The news has moderate hype due to the industry's ongoing debates about AI, but the real-world impact is substantial as it demonstrates a major player’s willingness to experiment and integrate AI, indicating a potential scaling of this approach.
Article Summary
Business Insider is pioneering the use of AI in news production, according to a report in Status. The publication has internally communicated that journalists can leverage AI tools to generate initial drafts of articles, a move driven by a desire to integrate the technology efficiently. This policy, circulated via editor-in-chief Jamie Heller, designates AI as a tool akin to others, primarily for research and image editing. Notably, Business Insider will not disclose its use of AI to readers, a stance reflecting a pragmatic approach to leveraging emerging technologies. The outlet's embrace of AI aligns with broader industry trends and is supported by initiatives like AI search tools and licensing deals with OpenAI and Microsoft. This mirrors Business Insider’s prior publishing of AI-generated content, highlighting a calculated strategy to integrate AI’s capabilities.Key Points
- Business Insider is allowing journalists to use AI for drafting stories.
- The publication will not disclose its use of AI to readers.
- This move represents one of the first instances of a major news outlet formally embracing AI-assisted writing.