Brazilian HR Tech Startup Comp Raises $17.25M Series A, Targeting Compensation Consulting
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What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
Moderate media buzz around a targeted expansion into the Brazilian market by a new AI-powered HR tech startup. While the company’s focus on compensation is a relevant trend, the impact will likely be felt within a specific sector (Brazilian tech startups) and will require sustained execution to truly disrupt the established compensation consulting market.
Article Summary
Comp, a new HR tech startup based in Brazil, has just closed a $17.25 million Series A funding round. The company’s founders, Christophe Gerlach and Pedro Bobrow, bring combined experience from Cornell University and Lyft. Comp is building AI-powered HR software aimed at helping companies with tasks like compensation policy setting and performance review design. The core idea is to offer an alternative to traditional, expensive compensation consulting firms like Mercer and Korn Ferry, particularly in a market where existing HR software adoption is limited. The funding round was led by Khosla Ventures, with participation from existing investors Kaszek and Canary, and new investors Abstract Ventures and Endeavor Catalyst. Khosla Ventures general partner Keith Rabois has also joined Comp’s board of directors. Comp is currently serving clients including Nubank, QuintoAndar, and Creditas, all prominent “unicorn” companies in Brazil. The company is strategically positioning itself as a first-mover in Brazil, capitalizing on the lack of widespread HR software adoption. The company's forward-deployed HR executives – former HR executives who work with clients to refine the AI and design strategies – play a crucial role in this model. Comp is now eyeing expansion into the U.S. and other countries, demonstrating the global potential of its approach.Key Points
- Comp, a new HR tech startup, raised $17.25 million in Series A funding.
- The funding was led by Khosla Ventures, with Keith Rabois joining the board.
- Comp targets the Brazilian market, addressing a gap in HR software adoption and competing with established compensation consultancies.

