Viqus Logo Viqus Logo
Home
Categories
Language Models Generative Imagery Hardware & Chips Business & Funding Ethics & Society Science & Robotics
Resources
AI Glossary Academy CLI Tool Labs
About Contact

Apple’s ‘Veritas’ Chatbot: Internal Test Signals Shift in AI Strategy

Apple Siri AI Chatbot Google Gemini AI Search Technology
September 28, 2025
Viqus Verdict Logo Viqus Verdict Logo 7
Strategic Hesitation
Media Hype 6/10
Real Impact 7/10

Article Summary

Apple’s internal testing of ‘Veritas,’ a chatbot designed to revamp Siri’s AI capabilities, has emerged as a significant development within the tech landscape. According to Mark Gurman’s reporting, the chatbot’s development mirrors that of platforms like ChatGPT and Gemini, allowing employees to conduct simulated conversations and refine features like personalized data searches. This move comes amidst Apple’s ongoing challenges in competing with Google and Microsoft in the rapidly evolving AI space, particularly following the underwhelming launch of Apple Intelligence. The company’s focus appears to be on rapid prototyping and feedback collection, suggesting a pragmatic approach to integrating AI into Siri. However, Gurman’s assessment – that Apple intends to remain reliant on Google’s Gemini for core search functionality – signals a potentially cautious strategy, especially given the urgency surrounding advancements in the field.

Key Points

  • Apple is currently using an internal chatbot called ‘Veritas’ to test and refine Siri’s AI features.
  • Despite the development of ‘Veritas,’ Apple intends to continue leveraging Google’s Gemini for its AI-powered search capabilities.
  • The development highlights Apple’s attempts to accelerate AI development, but also suggests a reluctance to fully replace existing technologies.

Why It Matters

This news is crucial for several reasons. It demonstrates Apple’s continued efforts to bolster Siri’s AI performance, reflecting the broader competition within the tech industry. More importantly, it reveals a potential strategic hesitation – relying on Gemini suggests a reluctance to fully commit to developing a competing AI solution internally, a choice with significant implications for Apple’s long-term AI ambitions and its position relative to Google and Microsoft.

You might also be interested in