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Amazon’s Alexa+ Gets Conversational Doorbell Assistant: ‘Greetings’

Amazon Alexa Ring AI Security Smart Home Facial Recognition Technology Innovation
December 18, 2025
Viqus Verdict Logo Viqus Verdict Logo 8
AI Meets the Front Door
Media Hype 7/10
Real Impact 8/10

Article Summary

Amazon is expanding the capabilities of its Alexa+ platform with ‘Greetings,’ a new feature integrated with Ring doorbells. Leveraging Ring’s video descriptions and AI, ‘Greetings’ aims to provide a more personalized and interactive experience for users. The system identifies visitors based on their apparel, actions, and potentially held items and responds accordingly, offering pre-programmed instructions – such as politely declining sales representatives or directing deliveries to specific locations. Users can also instruct Alexa to greet friends or family when they arrive and ask them to leave a message. However, the feature introduces significant privacy and accuracy concerns due to its reliance on visual identification and potential for misinterpretation. It’s currently rolling out to Alexa+ Early access customers in the U.S. and Canada, compatible with Ring Wired Doorbell Pro (3rd Gen) and Ring Wired Doorbell Plus (2nd Gen) and requires the Ring Premium Plan. This development underscores the increasing integration of AI into smart home security and raises questions about data usage and potential misuse.

Key Points

  • Amazon is launching ‘Greetings,’ an AI-powered assistant for Ring doorbells.
  • The system responds to visitors based on visual data like clothing and actions, allowing for customizable instructions.
  • Despite the convenience, the feature raises privacy concerns regarding identification accuracy and potential misinterpretations.

Why It Matters

The ‘Greetings’ feature represents a significant step in the evolution of smart home security, blending AI with familiar voice assistant functionality. However, it also highlights the growing tension between convenience and privacy, particularly as AI systems become more sophisticated in their analysis of visual data. For professionals in security, smart home technology, and AI ethics, this development is crucial for understanding the potential risks and ethical implications of integrating AI into consumer-facing devices. The accuracy and security of identification systems are paramount, and ‘Greetings’ introduces a new layer of complexity to that challenge.

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