AI-Powered Player Tracking Set to Transform Sports Streaming
AI
Tech
NBC Sports
Streaming
Player Tracking
Japan
Sports
8
Personalized Viewing, Future Ready
Media Hype
7/10
Real Impact
8/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
While currently focused on sports, the technology's potential extends to any live event requiring granular viewer attention, justifying a high impact score, and the initial rollout will generate considerable media buzz, earning it a high hype score.
Article Summary
NBC Sports is deploying a novel AI-driven system, viztrick AiDi, designed to revolutionize the way viewers experience live sports events. Developed by Japan’s Nippon Television Network, the technology utilizes facial recognition to track individual athletes in real-time. The system’s core functionality involves extracting and cropping footage from horizontal broadcasts into a vertical format, specifically tailored for mobile viewing. This allows viewers to zoom in and follow their preferred athletes with unprecedented precision. The technology simplifies operation, requiring only a tap on the screen to select and track an athlete. Initially, the system will be rolled out during live event coverage, starting this year, and will initially focus on the 2026 Olympics Winter Games in Milano and Cortina. This represents a significant step toward personalized sports streaming experiences.Key Points
- NBC Sports is leveraging AI technology to enhance the live sports viewing experience.
- The viztrick AiDi system automatically transforms horizontal broadcasts into vertical formats for mobile devices.
- The technology utilizes facial recognition for precise athlete tracking and customization.