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AI Music Threat? Study Reveals User Confusion, Fuels Transparency Debate

AI Music Deezer Music Industry Transparency Artificial Intelligence Streaming Music Technology
November 29, 2025
Viqus Verdict Logo Viqus Verdict Logo 7
Echoes of Doubt
Media Hype 6/10
Real Impact 7/10

Article Summary

A new study conducted by Deezer and Ipsos reveals a significant challenge in discerning AI-generated music from human-created tracks, with a staggering 97% of participants unable to differentiate them. The experiment, designed to assess user perception of AI music, underscores a growing anxiety within the music industry regarding the increasing volume of AI-produced content. While Deezer reported that AI music accounts for over 34% of its daily uploads, representing a significant volume, it only constitutes a tiny fraction (0.5%) of streams, primarily consisting of fraudulent content. However, the sheer quantity of AI-generated music—over 50,000 tracks per day—is causing concern, particularly regarding its impact on musicians' livelihoods and the potential for a decline in creative output. The study revealed that 70% of respondents believe these AI songs pose a threat to musicians, and 64% believe AI could lead to a reduction in creativity. In response, Deezer has implemented a labeling system to identify 100% AI-generated content, while Spotify is exploring a more nuanced approach through a standardized credits system. The incident has ignited a broader debate surrounding transparency and the ethical implications of AI in artistic creation, demanding a coordinated response from creators, distributors, and streaming platforms.

Key Points

  • 97% of participants in the Deezer/Ipsos study couldn't tell the difference between AI-generated and human-made music.
  • Despite the large volume of AI music uploads (over 50,000 daily), AI-generated tracks only account for 0.5% of streams.
  • There is widespread concern among users that AI-generated music poses a threat to musicians' livelihoods and could stifle creativity.

Why It Matters

This news is critically important for the music industry as it exposes a fundamental challenge: the potential for AI to flood the market with low-quality, generic music, effectively drowning out genuine artistic voices. The debate over transparency—whether to label AI-generated music explicitly—is likely to shape the future of music distribution and consumption. This highlights the need for a proactive and considered approach to integrate AI into the creative process while safeguarding the interests and livelihoods of human artists. It’s not just about a technical challenge; it’s about preserving the value and authenticity of human-created art.

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