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AI Assistant Augment Raises $85M to Automate Logistics

AI Logistics Startups Funding Tech Transportation Augment
September 04, 2025
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Article Summary

Augment, a new logistics automation startup, has raised $85 million in Series A funding led by Redpoint Ventures to bolster the development and deployment of its AI assistant, ‘Augie.’ Founded by Harish Abbott, the former CEO of e-commerce shipping startup Deliverr, which he sold to Shopify for $2.1 billion in 2022, Augment aims to streamline the complex and often manual processes within the freight shipping industry. Augie is designed to take over repetitive tasks currently performed by human shippers, carriers, and brokers, including pricing bid gathering, package tracking, load building, and invoice collection. The company’s initial focus is on the trucking industry, and already boasts impressive adoption, with clients like Armstrong Transport Group reporting a 40% reduction in invoice delays. The funding round will also be used to expand the team with 50 new engineers and further develop Augie’s capabilities. The logistics industry is ripe for disruption with archaic systems and siloed data, making Augie’s AI-driven approach a potentially game-changing solution. Augment isn't alone in this space, with competitors like Vooma and FleetWorks, and even major shipping giants like FedEx and UPS, investing in their own AI technology.

Key Points

  • Harish Abbott, former Deliverr CEO, founded Augment to automate logistics processes.
  • Augment’s AI assistant ‘Augie’ currently handles seven key tasks in the logistics process, including pricing bids, tracking, and invoice management.
  • The company secured $85 million in Series A funding led by Redpoint Ventures, demonstrating significant investor confidence in the market opportunity.

Why It Matters

This news is significant because the logistics industry is a multi-trillion dollar market, plagued by inefficiency and manual processes. Augment's approach, powered by AI, represents a potential solution to these longstanding issues, promising increased productivity and cost savings. The substantial investment round validates the market’s interest in AI-driven automation and suggests a growing willingness within the industry to embrace new technologies. This has implications for a broad range of businesses involved in supply chain management, from small trucking companies to large corporations.

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