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Web Publishers Launch New Licensing Standard for AI Training Data

AI Licensing Web Publishing Artificial Intelligence RSL Standard Copyright Data Scraping
September 10, 2025
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Article Summary

Reddit, Yahoo, Quora, and a growing list of other web publishers are spearheading a new approach to how AI companies access their content for training large language models. The RSL Standard, spearheaded by the newly formed RSL Collective, introduces a licensing system that enables publishers to dictate terms for data access, including pay-per-crawl fees and even per-inference royalties when AI models reference their work. This move responds to concerns about the widespread, often unauthorized, scraping of online content by AI developers, a practice that’s fueled legal disputes and accusations of exploiting intellectual property. The RSL Collective, led by RSS co-creator Eckart Walther and former IAC CEO Doug Leeds, is hoping to create a scalable business model for the web, shifting the power dynamic in the AI training landscape. The standard utilizes the existing ‘robots.txt’ protocol but adds a layer of licensing and compensation terms. While the RSL Collective aims to simplify the negotiation process for publishers, the success of this initiative ultimately hinges on widespread adoption by major AI companies. The collective hopes to enforce licenses legally, similar to existing digital rights organizations like ASCAP. This is a critical step as legal battles continue between publishers and AI developers over the use of copyrighted material.

Key Points

  • Web publishers are launching the RSL Standard to receive compensation for AI training data usage.
  • The RSL Standard allows publishers to set licensing terms, including pay-per-crawl fees and per-inference royalties.
  • The RSL Collective, led by RSS co-creator Eckart Walther and former IAC CEO Doug Leeds, aims to create a new, scalable business model for the web.

Why It Matters

This news is significant because it represents a potential shift in the power dynamic between web publishers and the rapidly growing AI industry. For years, publishers have been at a disadvantage, with AI companies freely scraping their content without permission or compensation. The RSL Standard offers a mechanism to address this imbalance and protect intellectual property rights in the age of AI. This move is a crucial step towards ensuring fair compensation for content creators, a fundamental issue given the enormous scale of data used to train many of today’s most advanced AI models. The potential for legal challenges and industry-wide impact makes this a critical development.

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