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SoftBank Doubles Down on Physical AI with $5.4 Billion Robotics Acquisition

AI Robotics SoftBank Technology Investment Artificial Intelligence ABB
October 08, 2025
Viqus Verdict Logo Viqus Verdict Logo 8
Strategic Shift, Not Revolution
Media Hype 6/10
Real Impact 8/10

Article Summary

Japanese conglomerate SoftBank is making a bold return to the robotics sector with a substantial $5.4 billion acquisition of ABB’s robotics division. This move, spearheaded by founder Masayoshi Son’s vision of ‘Physical AI,’ represents a strategic pivot from previous investments and aims to position SoftBank at the forefront of developing advanced robotic systems. The acquisition builds upon SoftBank's existing investments in robotics companies like Skild, AutoStore Holdings, and Agile Robots, alongside significant investments in AI chips, data centers, and generative AI. While the field has seen previous overhyped attempts – referencing the failed Pepper robot – SoftBank believes this acquisition, combined with its broader AI strategy, will lead to a ‘groundbreaking evolution’ and contribute to a more intelligent future. The deal is currently awaiting regulatory approval.

Key Points

  • SoftBank is acquiring ABB’s robotics division in a $5.4 billion deal.
  • Masayoshi Son believes robotics represents SoftBank’s ‘next frontier’ and is a key element of their ‘Physical AI’ strategy.
  • This investment comes alongside significant investments in AI chips, data centers, and generative AI, reflecting a holistic approach to achieving AI dominance.

Why It Matters

This news matters to professionals in the AI and technology sectors because it signals a shift in SoftBank’s strategic direction – a renewed commitment to robotics, a field that’s becoming increasingly crucial for automation, manufacturing, and logistics. SoftBank's scale and resources could dramatically accelerate the development and deployment of advanced robotic systems, potentially impacting industries ranging from automotive to healthcare. It also highlights the growing importance of ‘Physical AI’ alongside software-based AI, demonstrating a tangible application of intelligence beyond digital realms. Furthermore, it’s a reminder that even previously ‘overhyped’ technologies can, with the right strategic investment, become drivers of innovation.

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