Pinterest Launches Tools to Combat ‘AI Slop’ in User Feeds
AI
Pinterest
GenAI
Social Media
Content Moderation
Technology
8
Control Reclaimed
Media Hype
7/10
Real Impact
8/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
While the issue of AI overwhelming user feeds is gaining traction, the launch of these tools represents a tangible solution, suggesting a realistic and strategically-driven response, justifying a high impact score alongside significant media attention.
Article Summary
Pinterest is taking a proactive step to address growing user dissatisfaction with the increasing presence of AI-generated content in its feed. Following criticism that the platform was becoming dominated by ‘AI slop,’ Pinterest has launched new tools enabling users to specifically restrict GenAI imagery in categories like beauty, art, fashion, and home décor. The company is making its existing AI content labels more prominent and is rolling out these controls initially to its website and Android users, with a gradual rollout to iOS over the coming weeks. This move acknowledges that over 57% of all online material is now AI-generated, as noted by academic literature, and represents a significant effort to regain user trust and maintain Pinterest's reputation as a source of inspirational and authentic content. The controls are accessible within the app's ‘Settings’ menu, under ‘Refine your recommendations.’Key Points
- Pinterest is introducing tools for users to limit AI-generated content in their feeds.
- Users can now customize their feeds to restrict GenAI imagery in specific categories like beauty and fashion.
- The company is prioritizing user feedback to expand the list of categories with content restriction options.