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Meta Launches ‘Vibes’ – An AI Video Feed for Creators

Meta AI Videos Vibes AI Content Social Media Innovation
September 26, 2025
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Creative Spark
Media Hype 6/10
Real Impact 7/10

Article Summary

Meta AI has launched ‘Vibes,’ a new feed entirely focused on short-form, AI-generated videos. The initiative aims to provide creators with a platform to share and remix AI-created content, fostering experimentation with Meta’s AI tools. Users can post their own AI videos to the Vibes feed, cross-posting them to Instagram or Facebook, and even remix existing videos by altering their visuals, audio, or animation. Each video is accompanied by the prompt used to generate it, encouraging users to understand and build upon the AI’s output. The feed replaces the previous ‘Discover’ feed, shifting the focus to video content specifically. This launch follows Meta’s increasing integration of AI features across its platforms, including image generation in Facebook, Instagram, and WhatsApp, and a recent partnership with Midjourney.

Key Points

  • Meta AI has introduced a dedicated ‘Vibes’ feed for short-form, AI-generated videos.
  • Users can create and share their own AI-generated videos within the ‘Vibes’ feed.
  • The feed is designed to encourage experimentation and remixing of existing AI-generated content.

Why It Matters

This move highlights Meta's continued investment in AI and its exploration of how AI can be used to empower content creators. The emphasis on remixing suggests a desire to shift AI from being a solely generative tool to one that enables collaborative creative processes. This is particularly important given the rapidly evolving landscape of AI-generated media and the need for users to understand and leverage these powerful technologies effectively.

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