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Luma Unveils Ray3 Modify: AI Video Editing with Human Performance Retention

AI Video Editing Luma AI Models Creative Studios Saudi Arabia Funding Tech Innovation
December 18, 2025
Viqus Verdict Logo Viqus Verdict Logo 8
Performance Preservation
Media Hype 7/10
Real Impact 8/10

Article Summary

Luma AI has released Ray3 Modify, a groundbreaking AI model designed to revolutionize video editing by enabling the manipulation of footage while retaining the nuanced performance of human actors. The model allows users to input character reference images alongside existing video, ensuring that actors’ original motion, timing, eye line, and emotional delivery are faithfully preserved during the transformation process. Crucially, users can also provide start and end reference frames, granting them precise control over transitions and character movement. This capability is particularly valuable for creative studios seeking to quickly adapt and modify visual content, reducing the need for costly and time-consuming re-shoots. Luma’s offering directly addresses a significant challenge within generative video models – the difficulty of maintaining control and realism. The release follows a recent $900 million funding round led by Humain, and plans to build a 2GW AI cluster in Saudi Arabia alongside Humain. This strategic move indicates a major commitment to scaling the technology and solidifying Luma’s position within the competitive AI video editing landscape, which includes rivals like Runway and Kling.

Key Points

  • Luma’s Ray3 Modify model enables video editors to retain the original performance of human actors while modifying existing footage.
  • Users can provide character reference images to seamlessly integrate new elements into the video, maintaining the actor's motion, timing, and emotional delivery.
  • The model's ability to utilize start and end reference frames offers enhanced control over transitions and character behavior, minimizing the need for re-shoots.

Why It Matters

The Ray3 Modify model represents a significant step forward in the field of AI-driven video editing. By addressing the inherent challenges of maintaining realistic human performance within generative models, Luma’s technology has the potential to dramatically reduce production costs and accelerate creative workflows across industries – particularly film, advertising, and marketing. This innovation’s strategic backing and ambitious expansion plans (including a massive AI cluster in Saudi Arabia) highlight the substantial investment and confidence surrounding the future of AI in creative production, impacting not just the media industry, but also the broader tech landscape.

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