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Google's 'Auto Browse' Launches, Powered by Gemini AI

Google Chrome AI Gemini Web Browsing Generative AI Automation
January 28, 2026
Source: Wired AI
Viqus Verdict Logo Viqus Verdict Logo 7
Strategic Shift
Media Hype 8/10
Real Impact 7/10

Article Summary

Google’s latest foray into AI-powered web browsing arrived with ‘Auto Browse’, an AI agent accessible through Chrome’s Gemini sidebar. Leveraging Google’s Gemini 3 model, Auto Browse aims to simplify online tasks by taking over the browser and executing commands. During a demo, Google showcased the tool's ability to reorder a jacket based on a simple query. While the initial release is restricted to subscribers of Google’s AI Pro and AI Ultra plans in the US, the launch underscores Google’s ambition to reshape the browsing experience through AI. However, the technology still requires user oversight for sensitive actions like financial transactions and is susceptible to prompt injection attacks. Google emphasizes user responsibility and control, acknowledging the inherent risks associated with delegating tasks to AI agents. Despite skepticism around agentic AI tools, Google intends to steadily expand Auto Browse’s availability and refine its capabilities, reflecting a broader commitment to integrating AI into the core browsing experience.

Key Points

  • Google has launched ‘Auto Browse’, an AI agent integrated into Chrome powered by Gemini 3.
  • Initially, Auto Browse is only available to subscribers of Google’s AI Pro and AI Ultra plans in the US.
  • The tool is designed to automate online tasks such as booking flights and filing expenses, but requires user oversight due to potential security risks and susceptibility to prompt injection attacks.

Why It Matters

The launch of ‘Auto Browse’ represents a significant step in Google’s strategy to dominate the future of web browsing. By embedding generative AI directly into Chrome, Google is attempting to create a seamless and intuitive user experience, potentially shifting the focus of the web from simply accessing information to actively using AI to complete tasks. This move has broad implications for the tech industry, accelerating the adoption of agentic AI and forcing competitors to respond. For professionals, understanding this shift is crucial – it will likely impact how we interact with the web, demanding a new level of digital literacy and awareness of the potential benefits and risks of AI-powered tools.

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