Google's AI Mode Gets Conversational Shopping Power
AI
Google
Image Search
Shopping
Natural Language Processing
Gemini
Tech
8
Visual Discovery Revolution
Media Hype
7/10
Real Impact
8/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
While the shift towards conversational search is gaining momentum, this specific implementation, combining image understanding with Gemini 2.5’s language skills, possesses a high degree of immediate practical impact for e-commerce and visual discovery.
Article Summary
Google’s AI Mode image search is receiving a significant upgrade, introducing a conversational shopping experience for US users. This update allows users to describe their desired products in a natural, conversational manner, moving beyond traditional filter-based searches. Users can now ask for "barrel jeans that aren’t too baggy" or reference images to refine their searches, receiving relevant product suggestions. The update leverages Google’s Gemini 2.5 multimodal capabilities to understand visual context and subtle details, adapting to user requests in real-time. This feature is integrated with existing Google Search with Lens and Image Search. The update allows users to shop directly from search results, suggesting retailers' websites. This capability combines image recognition with natural language processing, creating a more intuitive and efficient way to discover products visually. The rollout begins this week in English for US users.Key Points
- Google’s AI Mode is gaining conversational shopping capabilities.
- Users can now describe desired products in natural language and reference images.
- The update utilizes Gemini 2.5’s multimodal capabilities for richer, more nuanced image search results.