Google Unveils AI-Powered Shopping Suite Ahead of Holiday Season
AI
Google
Shopping
Commerce
Gemini
Agentic Checkout
AI Shopping
9
Intelligent Commerce
Media Hype
8/10
Real Impact
9/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
Google’s investment in these features indicates a serious commitment to AI-driven commerce, exceeding current market hype. The broad scope and integration with core Google services suggest substantial long-term impact, particularly as e-commerce continues to grow.
Article Summary
Google is deploying a comprehensive suite of AI-driven tools to transform the online shopping landscape, timed to coincide with the upcoming holiday season. The rollout includes ‘AI Mode’ within Google Search, allowing users to engage in natural language queries for product searches and comparisons. Furthermore, ‘agentic checkout’ automates the purchase process, enabling users to track prices and have Google complete the transaction on the merchant’s website via Google Pay. A particularly novel feature allows Google’s AI to proactively contact local stores to verify product availability and pricing, leveraging Google’s Duplex technology. These updates are powered by Google’s Shopping Graph, a vast database of 50 billion product listings, and aim to address the ‘tedious’ aspects of online shopping. Google’s VP and GM of ads and commerce, Vidhya Srinivasan, emphasizes a shift towards a more natural and easy shopping experience. The company acknowledges these are experimental features and currently, sponsored listings are included within the AI Mode search results. These updates are designed to boost consumer satisfaction and drive traffic to retailers.Key Points
- Google is releasing AI-powered features to streamline the online shopping experience.
- ‘AI Mode’ in Google Search allows users to interact with products using natural language.
- ‘Agentic checkout’ automates the purchase process, tracking prices and completing transactions.