Viqus Logo Viqus Logo
Home
Categories
Language Models Generative Imagery Hardware & Chips Business & Funding Ethics & Society Science & Robotics
Resources
AI Glossary Academy CLI Tool Labs
About Contact

GM Plans Eyes-Off Driving System Launch, Leveraging Cruise Tech

Autonomous Vehicles General Motors ADAS AI TechCrunch Disrupt Level 3 Automation Driver Assistance Systems
October 22, 2025
Viqus Verdict Logo Viqus Verdict Logo 8
Scale & Integration
Media Hype 6/10
Real Impact 8/10

Article Summary

General Motors is accelerating its plans for a fully hands-off, eyes-off driving system, aiming for a 2028 launch with the Cadillac Escalade IQ. This strategy hinges on absorbing and integrating the technology developed by its now-defunct Cruise autonomous vehicle subsidiary. GM’s Super Cruise system, already available in 23 models, will serve as the foundation for this new, more capable system, utilizing lidar, radar, and cameras for perception. The company intends to leverage its manufacturing scale and existing install base, potentially reducing costs and increasing production volume. Notably, GM is incorporating AI models trained on five million driverless miles and a simulation framework, reflecting a deep commitment to autonomous vehicle development. This move aims to position GM ahead of competitors like Mercedes-Benz, whose Level 3 system is currently limited to mapped highways, and Tesla, which continues to pursue full self-driving capabilities solely relying on camera data.

Key Points

  • GM plans to launch an eyes-off, hands-off driving system starting with the Cadillac Escalade IQ in 2028.
  • The system will be based on the existing Super Cruise technology and incorporate technology from its now-defunct Cruise subsidiary.
  • GM aims to leverage its manufacturing scale and existing install base to reduce costs and increase production volume.

Why It Matters

This news is significant because it represents a major step in the ongoing development of fully autonomous vehicles. GM’s strategic decision to integrate Cruise’s technology, despite the subsidiary’s closure, highlights the potential of acquiring and repurposing advanced technologies. The race to develop commercially viable hands-off driving systems is intensifying, and GM’s move underscores the importance of scale, manufacturing capability, and continuous technological innovation within the automotive industry. For professionals involved in automotive technology, AI, and autonomous driving, this reflects ongoing trends and challenges in the sector.

You might also be interested in