ElevenLabs Leverages Celebrity AI Voices for New Revenue Stream
AI
ElevenLabs
Celebrity Voice Generation
Hollywood
Artificial Intelligence
Tech Startup
Copyright Law
8
Commercialization Takes Center Stage
Media Hype
7/10
Real Impact
8/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
While celebrity AI voice technology has inherent hype, this move by ElevenLabs demonstrates a genuine commercialization strategy, moving beyond buzz and into tangible revenue generation, deserving a high impact score.
Article Summary
ElevenLabs, a prominent AI voice generation company, has announced significant partnerships with high-profile celebrities, including Michael Caine and Matthew McConaughey, to utilize their voices in AI-generated content. This move follows a trend of Hollywood artists exploring the potential of AI and comes after several years of concern regarding AI’s impact on creative industries. The company’s strategy involves translating McConaughey’s newsletter into Spanish audio using his own AI voice and offering a broader marketplace for brands to utilize authorized AI voices, including those of Liza Minnelli and Dr. Maya Angelou. This expansion aligns with ElevenLabs’ ambition to become a key player in the rapidly evolving voice AI landscape, backed by investors such as a16z and ICONIQ. The move represents a tactical shift for the company, moving beyond purely text-to-speech and focusing on the higher-value application of celebrity voices.Key Points
- ElevenLabs partnered with Michael Caine and Matthew McConaughey to create AI audio.
- The company is launching a marketplace for brands to utilize celebrity AI voices.
- This follows a trend of Hollywood’s warming acceptance of AI technology.