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eBay Cracks Down on AI ‘Buy-For-Me’ Bots

Artificial Intelligence eBay Commerce AI Agents User Agreement Robotic Commerce OpenAI
January 22, 2026
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Article Summary

eBay’s recent update to its User Agreement marks a significant shift in its approach to the burgeoning trend of ‘agentic commerce’ – AI-powered tools designed to automate the shopping process. The update, effective February 20, 2026, prohibits users from employing ‘buy-for-me agents,’ LLM-driven bots, or end-to-end flows that attempt to place orders without human oversight. This follows a series of subtle shifts by eBay, including adjustments to its robots.txt file, designed to deter automated scraping. The move comes as several companies, including OpenAI, Google, and Amazon, are already deploying similar tools, offering features like automated product recommendations and direct purchases within chat interfaces. While eBay initially allowed Google's shopping bot access, the new policy aims to regain control over its platform and prevent unauthorized commercial activity. Notably, the company is also reportedly exploring the development of its own AI-powered shopping experiences, further complicating the landscape of agentic commerce.

Key Points

  • eBay has banned third-party AI agents and chatbots from automatically purchasing products on its platform.
  • The policy update reflects the growing trend of ‘agentic commerce,’ driven by tools like OpenAI’s ChatGPT and Google’s shopping bots.
  • eBay is simultaneously exploring the development of its own AI-powered shopping tools, suggesting a strategic pivot within the evolving landscape.

Why It Matters

This news is crucial because it signals a significant shift in how major e-commerce platforms are responding to the rise of AI-driven automation. Previously, many companies were hesitant to regulate these tools directly. eBay's proactive action demonstrates a recognition of the potential disruption agentic commerce poses to traditional retail and highlights the legal and business implications of deploying AI for automated purchasing. This will inevitably influence how other platforms approach this rapidly evolving technology and could shape future regulatory frameworks.

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