DirecTV to Roll Out AI Screensavers with Shoppable Ads
AI Advertising
DirecTV
Glance
Screensaver
Generative AI
Ecommerce
Marketing
8
AI Commerce Takes Flight
Media Hype
7/10
Real Impact
8/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
While the concept isn't entirely new, the integration of AI-generated imagery with a direct shopping pathway is genuinely impactful. The media attention is warranted, but the long-term disruption this could cause in how consumers interact with brands and products is significant.
Article Summary
DirecTV is venturing into the world of AI-powered entertainment by partnering with Glance to offer personalized AI screensavers. Starting next year, when your DirecTV Gemini device is idle for 10 minutes, it will display an AI-generated version of yourself and your family, complete with shoppable items. Users can scan a QR code to upload a picture of themselves or use the “craft my moment” feature to create a 30-second AI-generated video. The system will perform reverse image searches to find products similar to those displayed in the AI environment, effectively turning your screensaver into a dynamic shopping platform. This initiative, driven by Glance (owned by InMobi), mirrors similar developments, such as Samsung’s AI-powered lockscreen feature and TikTok’s use of AI influencers. The underlying technology leverages Glance's vast database of 1 trillion SKUs to match AI-generated images with available products, allowing for a seamless shopping experience directly from your TV.Key Points
- DirecTV is partnering with Glance to launch AI-generated screensavers.
- Users can shop for products directly within the AI-generated screensaver environment.
- The system uses reverse image search to match AI-generated images with available products.