Autodesk Sues Google Over ‘Flow’ AI Videomaker Name
AI
Autodesk
Google
Trademark
Legal
Technology
AI Software
8
Brand Wars Begin
Media Hype
7/10
Real Impact
8/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
While this legal battle is concerning, the core issue – brand protection in a crowded AI market – is a fundamentally impactful trend, and the media attention surrounding it is high, suggesting a sustained, and potentially disruptive, effect.
Article Summary
Autodesk, a leading 3D design software company, has filed a lawsuit against Google, arguing that Google’s naming of its AI-powered video generator, ‘Flow,’ infringes on Autodesk’s existing ‘Flow’ brand. The lawsuit, filed in California, claims the overlap in branding could confuse customers and undermines Autodesk’s established products, including Flow Studio, which uses AI to create 3D scenes from live-action footage. Autodesk initially requested Google cease using the ‘Flow’ name following the launch of Google’s Flow app in May 2025. Google reportedly responded by planning to market the product as ‘Google Flow.’ The legal battle centers around Autodesk’s assertion that the name confusion is already occurring, with some users mistakenly referring to Google’s product as ‘Flow Studio.’ Autodesk is seeking a court order to block Google from using the ‘Flow’ trademark and seeking damages. This case highlights the growing concern over brand protection in the rapidly evolving landscape of AI-powered creative tools.Key Points
- Autodesk is suing Google over the name ‘Flow’ for Google’s AI video generator.
- Autodesk claims the name overlap could confuse customers with its existing ‘Flow’ products.
- The lawsuit seeks a court order to block Google from using the ‘Flow’ trademark.