Viqus Logo Viqus Logo
Home
Categories
Language Models Generative Imagery Hardware & Chips Business & Funding Ethics & Society Science & Robotics
Resources
AI Glossary Academy CLI Tool Labs
About Contact

AI's Enshittification Fears: Will Your Chatbot Eventually Sell You Out?

Artificial Intelligence GPT-5 OpenAI Enshittification Tech Sam Altman Cory Doctorow AI Ethics
October 17, 2025
Source: Wired AI
Viqus Verdict Logo Viqus Verdict Logo 8
Profit Over People?
Media Hype 7/10
Real Impact 8/10

Article Summary

The article explores the potential for AI chatbots, like GPT-5, to fall prey to the ‘enshittification’ phenomenon, a term coined by tech critic Cory Doctorow. Doctorow argues that once tech giants dominate a market, they shift their focus from serving users to extracting value for themselves, ultimately degrading their products. This manifests as a move from a user-centric approach to prioritizing corporate profits, mirroring issues seen in platforms like Google and Facebook. The rise of AI introduces a new layer to this concern, as powerful language models could be manipulated to prioritize sponsored results or charge increasingly exorbitant fees for access to their capabilities. The article highlights examples of potential ‘enshittification’ – such as advertising within chatbot conversations, tiered access models, and increased fees – all stemming from the immense costs associated with developing and maintaining these sophisticated AI systems. Notably, GPT-5 itself echoes Doctorow's concerns, recognizing the framework’s relevance to its own development. The discussion centers on the inherent conflict between the significant capital investments required in AI and the potential for companies to exploit their dominant positions for maximum profit.

Key Points

  • AI chatbots risk becoming tools for corporate extraction, mirroring the ‘enshittification’ trend seen in other tech giants.
  • The immense costs of developing AI models incentivize companies to prioritize profit over user benefit, potentially degrading the quality and accessibility of these tools.
  • The potential for advertising and premium tiers within AI services raises concerns about user exploitation and diminishing value.

Why It Matters

This article is significant because it raises fundamental questions about the long-term sustainability and trustworthiness of AI. As AI becomes more deeply integrated into our lives – from customer service to information retrieval – understanding the potential for exploitation is crucial. The ‘enshittification’ framework provides a valuable lens for evaluating the ethical and economic implications of AI development, and it forces us to consider whether these powerful tools will ultimately serve humanity or simply enrich their creators. The concerns are particularly relevant for professionals in tech, policy, and ethics, who need to anticipate and mitigate potential risks associated with the rapidly evolving AI landscape.

You might also be interested in