Adobe Launches Custom AI Foundry, Targeting Enterprise Branding Needs
Adobe
Generative AI
AI Models
Enterprise Solutions
Firefly
Tech Events
Custom AI
8
Brand Boost
Media Hype
7/10
Real Impact
8/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
While generative AI is receiving substantial hype, Adobe's focus on enterprise branding provides a tangible and immediately useful application, suggesting a higher potential for long-term real-world impact.
Article Summary
Adobe is expanding its AI offerings with the launch of Adobe AI Foundry, a service specifically designed for enterprise clients. Foundry allows businesses to leverage Adobe Firefly, the company’s family of generative AI models, by training them on their own branding materials and intellectual property. This means companies can create custom AI models capable of generating text, images, video, and 3D scenes tailored to their unique brand identity. The service is built on the existing Firefly models, which were released in 2023 and have already generated over 25 billion assets for clients. Unlike the general-purpose Firefly models, Foundry focuses on bespoke solutions. According to VP of generative AI new business ventures Hannah Elsakr, the service is a direct response to client demand for increased customization. The usage-based pricing model, rather than a seat license, reflects the enterprise focus. This allows brands to create highly personalized marketing campaigns, generating variations for different seasons, languages, or formats, mirroring the capabilities discussed around ‘personalized commerce’. Critically, Adobe emphasizes that this isn’t about replacing human creatives, but rather augmenting their capabilities with advanced tools.Key Points
- Adobe is launching a new service, Adobe AI Foundry, to allow enterprises to create custom generative AI models trained on their own branding data.
- The Foundry service utilizes Adobe Firefly, the company’s existing generative AI models, and offers a usage-based pricing model instead of a traditional per-seat license.
- The primary goal of the Foundry service is to provide brands with customized AI tools for generating marketing assets, enhancing brand consistency and personalization.