Roblox Launches TikTok-Like Video Feed, Boosts Creator Earnings and Adds AI Tools
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AI Analysis:
Roblox is doubling down on its commitment to a dynamic, user-generated metaverse, driven by social engagement and increasingly powerful AI tools – this is more than just a feature launch; it’s a signal of sustained investment and future growth potential.
Article Summary
Roblox has unveiled a significant expansion of its platform with the launch of ‘Roblox Moments,’ a short-form video feed designed to rival TikTok and engage younger users. This new feature allows creators to capture and share gameplay clips, offering editing tools like trimming, music integration, and descriptions. Users can scroll through a community-driven feed, react with emojis, and instantly jump into experiences. Alongside this, Roblox is increasing creator earnings through the DevEx program, offering a 8.5% boost, translating to approximately $380 per 100,000 Robux earned. The company is also introducing new AI tools to simplify game development. These include the ability to generate interactive 3D objects from simple prompts (e.g., “a sleek, futuristic red sports car”), real-time voice chat translation, and Text-to-Speech and Speech-to-Text APIs, opening up new possibilities for immersive and interactive experiences. Furthermore, Roblox is implementing ‘Server Authority’ mode to combat cheating and improve physics realism, alongside advancements in avatar motion and fidelity. These developments coincide with ongoing efforts to enhance age estimation technology and partner with the IARC for content ratings, addressing concerns regarding child safety.Key Points
- Roblox is launching ‘Roblox Moments,’ a short-form video feed to compete with TikTok.
- Creators will see increased earnings through the DevEx program, receiving an 8.5% boost.
- New AI tools will empower developers with features like generative 3D object creation and real-time voice chat translation.