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Back to all news GENERATIVE IMAGERY

Roblox Launches TikTok-Like Video Feed, Boosts Creator Earnings and Adds AI Tools

Roblox Gaming AI Social Media Tech Creator Economy Innovation
September 05, 2025
Viqus Verdict Logo Viqus Verdict Logo 8
Metaverse Momentum
Media Hype 9/10
Real Impact 8/10

Article Summary

Roblox has unveiled a significant expansion of its platform with the launch of ‘Roblox Moments,’ a short-form video feed designed to rival TikTok and engage younger users. This new feature allows creators to capture and share gameplay clips, offering editing tools like trimming, music integration, and descriptions. Users can scroll through a community-driven feed, react with emojis, and instantly jump into experiences. Alongside this, Roblox is increasing creator earnings through the DevEx program, offering a 8.5% boost, translating to approximately $380 per 100,000 Robux earned. The company is also introducing new AI tools to simplify game development. These include the ability to generate interactive 3D objects from simple prompts (e.g., “a sleek, futuristic red sports car”), real-time voice chat translation, and Text-to-Speech and Speech-to-Text APIs, opening up new possibilities for immersive and interactive experiences. Furthermore, Roblox is implementing ‘Server Authority’ mode to combat cheating and improve physics realism, alongside advancements in avatar motion and fidelity. These developments coincide with ongoing efforts to enhance age estimation technology and partner with the IARC for content ratings, addressing concerns regarding child safety.

Key Points

  • Roblox is launching ‘Roblox Moments,’ a short-form video feed to compete with TikTok.
  • Creators will see increased earnings through the DevEx program, receiving an 8.5% boost.
  • New AI tools will empower developers with features like generative 3D object creation and real-time voice chat translation.

Why It Matters

This news represents a strategic move by Roblox to retain and attract younger users, a key demographic for the platform. The integration of short-form video and AI tools demonstrates a commitment to innovation and a desire to remain competitive in the rapidly evolving gaming landscape. For professional observers, this signifies a potential shift in how user-generated content is created and consumed within the metaverse, and the growing importance of AI in creative applications. The increased creator earnings also hold significant implications for the platform’s economy and its ability to foster a thriving community.

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