Google Expands AI Search to Five New Languages
Google
AI
Search
AI Mode
Language Expansion
Gemini
TechCrunch
Innovation
Artificial Intelligence
8
Global Reach, Strategic Play
Media Hype
7/10
Real Impact
8/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
While the expansion isn't a radical revolution, the broad impact of reaching a significant portion of the global population combined with Google's market dominance represents a substantial long-term strategic play.
Article Summary
Google has significantly expanded the reach of its AI-driven search experience, ‘AI Mode,’ by introducing support for five new languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This follows a previous rollout to 180 markets in English, initially targeting the U.S., U.K., and India. The feature leverages Google’s Gemini 2.5 model, offering multimodal and reasoning capabilities to answer complex queries in the user’s preferred language. Launched initially as an experiment for Google One AI Premium subscribers, AI Mode is now competing with platforms like Perplexity and ChatGPT Search. Recent updates have included 'agentic features,' allowing the AI to book reservations and tickets. While Google has addressed concerns about AI search impacting website traffic, the expansion highlights the ongoing evolution of search technology and Google’s attempts to integrate AI across a global user base. The Ultra tier, costing $249.99/month, is currently available for limited access through experiments.Key Points
- Google is expanding AI Mode to five new languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.
- The expansion leverages Google’s Gemini 2.5 model for multimodal and reasoning capabilities in user’s preferred language.
- Google is competing with AI search platforms like Perplexity and OpenAI’s ChatGPT Search, and is integrating 'agentic features' into its search experience.