Viqus Logo Viqus Logo
Home
Categories
Language Models Generative Imagery Hardware & Chips Business & Funding Ethics & Society Science & Robotics
Resources
AI Glossary Academy CLI Tool Labs
About Contact
Back to all news ETHICS & SOCIETY

Google Admits Web Decline Amid AI Concerns

Google AI Web Decline Advertising Monopoly Search Engine Tech Policy
September 08, 2025
Viqus Verdict Logo Viqus Verdict Logo 8
Reality Check
Media Hype 5/10
Real Impact 8/10

Article Summary

In a recently filed court document, Google has admitted that the open web is experiencing a 'rapid decline,' a revelation that contradicts the company’s previously optimistic portrayal of the web's health in the face of increasing artificial intelligence. The admission comes ahead of a trial examining Google’s advertising monopoly and acknowledges growing concerns among digital publishers and website owners who are reporting a decrease in traffic following algorithm changes and the rise of AI chatbots. This shift is particularly concerning given Google's previous assurances that its AI search tools were expanding traffic to a wider range of websites. The admission underscores a fundamental tension between Google’s business interests and the broader health of the internet. While Google has repeatedly defended its AI Search tools, the underlying reality—as acknowledged in legal filings—suggests a significant challenge to the traditional open web model.

Key Points

  • Google has privately admitted the open web is in 'rapid decline'.
  • This admission contradicts Google's previous narrative about the web's health and AI's impact.
  • Digital publishers are reporting a decline in traffic due to algorithm changes and the rise of AI chatbots.

Why It Matters

This news is significant because it represents a fundamental shift in Google's public messaging regarding the open web. It validates long-held criticisms about the company’s influence and potential harm to smaller publishers and independent websites. The admission raises serious questions about Google’s long-term strategy and the future of the internet, particularly as AI continues to reshape how people access information. For professionals in the tech and media industries, this news highlights the evolving power dynamics within the digital landscape and the need to understand Google's strategic motivations.

You might also be interested in