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Copilot Lands on Samsung TVs: AI Assistant Takes Flight

AI Microsoft Samsung TV Smart Monitors Copilot AI Assistant
August 27, 2025
Viqus Verdict Logo Viqus Verdict Logo 8
Screen Time, Smart Time
Media Hype 7/10
Real Impact 8/10

Article Summary

Microsoft’s Copilot AI assistant has made a significant move, integrating directly into Samsung’s 2025 lineup of TVs and smart monitors. This represents a key expansion of Copilot’s reach beyond PCs and mobile devices. Users will now be able to interact with Copilot through voice commands or remote selection, receiving personalized movie recommendations, spoiler-free episode summaries, and answering general questions directly on their televisions. The animated ‘blob’ interface, resembling a stylized chickpea, adds a playful and engaging element to the experience. A key feature is the ability to sign into the app for a more tailored experience, leveraging past conversation history and preferences. Samsung’s Tizen OS integration ensures seamless access within the existing Samsung ecosystem. This move underscores Microsoft’s strategy to embed AI across all screens, demonstrating the potential of conversational AI beyond traditional computing.

Key Points

  • Copilot is now integrated into Samsung’s 2025 TVs and smart monitors.
  • Users can access Copilot through voice commands or remote selection.
  • The integration offers personalized movie recommendations and episode summaries.

Why It Matters

This integration signifies a broadening of Microsoft's AI strategy, moving beyond the desktop and mobile spaces. It highlights the potential of conversational AI for entertainment consumption and demonstrates Microsoft's ambition to have AI present in everyday living environments. This expansion into the TV market represents a tangible step in realizing the future of interactive entertainment, particularly as consumer interest in AI-powered services continues to grow.

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