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Back to all news GENERATIVE IMAGERY

AI to Recreate Lost Welles Film: A Risky Bet on Generative Imagery

AI Orson Welles The Magnificent Ambersons Generative AI Film Restoration Netflix of AI Hollywood
September 05, 2025
Viqus Verdict Logo Viqus Verdict Logo 7
Reimagined, Not Reborn
Media Hype 8/10
Real Impact 7/10

Article Summary

Startup Showrunner is pursuing a bold, and potentially legally complex, project: recreating lost footage from Orson Welles’ 1942 film, 'The Magnificent Ambersons.' Utilizing their proprietary FILM-1 AI model, the company intends to generate keyframes based on Welles’ original notes and the film’s shooting script, supplemented by set photos and live-action sequences where actors’ faces are manipulated using generative AI to resemble the film's original cast. This ambitious endeavor is driven by the belief that current AI technology, despite its limitations, is rapidly advancing and could allow them to ‘see them exist in the world after 80 years of people asking ‘might this have been the best film ever made in its original form.’” , 0 Comments Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Charles Pulliam-Moore AI Entertainment Film News Most Popular Microsoft is about to shake up its Copilot pricing for businesses How Wikipedia survives while the rest of the internet breaks The Browser Company, maker of Arc and Dia, is being acquired Annual Paramount Plus subscriptions are half off until September 18th Here is Lego’s $1,000 Death Star, the most expensive Lego set ever The Verge Daily A free daily digest of the news that matters most. Email (required) Sign Up By submitting your email, you agree to our Terms and Privacy Notice . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Advertiser Content From This is the title for the native ad

Key Points

  • Showrunner is using generative AI to reconstruct lost footage from ‘The Magnificent Ambersons’ – a film Orson Welles disowned due to studio editing choices.
  • The company's approach involves a combination of AI-generated keyframes and live-action sequences with manipulated actors' faces, aiming to recreate Welles' intended vision.
  • Despite the project's ambition, Showrunner acknowledges the current limitations of generative AI, stating that it ‘can’t sustain a story beyond one short episode.’

Why It Matters

This project highlights the rapidly evolving capabilities of generative AI within the entertainment industry. While technically fascinating, it raises significant questions about copyright, intellectual property rights, and the potential for unauthorized reconstructions of classic films. It’s a high-stakes test for AI’s creative potential and will undoubtedly influence future discussions around AI’s role in media production. This situation is important for anyone involved in copyright law, intellectual property management, or the future of entertainment technology.

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