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Back to all news ETHICS & SOCIETY

AI Companion Pendant Raises Privacy Concerns, Offers Snarky Commentary

AI Wearable Tech Chatbot Privacy Google Gemini Tech Innovation
September 08, 2025
Source: Wired AI
Viqus Verdict Logo Viqus Verdict Logo 8
Echoes of Creep
Media Hype 7/10
Real Impact 8/10

Article Summary

Avi Schiffmann’s ‘Friend’ pendant, designed to offer constant companionship and observation, has hit the market with a significant dose of controversy. The device, which connects to Google’s Gemini 2.5, operates through Bluetooth and microphones, recording conversations and providing running commentary on the wearer’s day. Initial reviews highlight the device’s unsettling nature, with testers reporting uncomfortable interactions and significant pushback from those around them. The always-listening functionality immediately raises serious privacy concerns, particularly given the potential for data collection and the inherent creepiness of a wearable that perpetually observes. Beyond the privacy risks, the Friend’s personality – a frequently judgmental, snarky, and often condescending AI – exacerbates the issue, leading to awkward encounters and outright hostility. Test reports, detailed in both Kylie Robison and Boone Ashworth’s experiences, showcase the device's ability to generate unsettling and inappropriate responses, even in seemingly innocuous situations. The launch coincided with an event mourning the retirement of Anthropic's Claude 3 Sonnet, where the Friend’s presence intensified scrutiny and fueled criticism. While Schiffmann’s intention appears to be creating an authentic companion, the execution has produced a product that seems more like a surveillance device with a bad attitude. The device’s price point ($129) and the immediate negative reactions suggest a significant miscalculation of the market’s appetite for a constantly-observing, opinionated AI.

Key Points

  • The ‘Friend’ pendant utilizes a Google Gemini 2.5 chatbot, connected via Bluetooth and always-listening microphones.
  • The device's primary function is to offer constant companionship and commentary on the wearer's daily activities, leading to immediate concerns about privacy.
  • Early user experiences indicate the chatbot’s personality – judgmental and snarky – creates uncomfortable situations and negative reactions from those around the wearer.

Why It Matters

The ‘Friend’ pendant represents a concerning trend in AI development: the creation of pervasive, always-listening devices that fundamentally challenge personal privacy. Beyond the immediate technological novelty, it forces a crucial conversation about the ethics of AI companionship, the potential for surveillance, and the psychological impact of interacting with an AI that feels both familiar and deeply unsettling. This news is important for anyone interested in the future of AI, particularly as it highlights the need for robust regulations and user awareness surrounding the collection and use of personal data. The product's immediate negative reception indicates a lack of public trust in AI companions and underscores the importance of prioritizing ethical considerations alongside technological advancement.

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